Advertising campaign
Xiaomi
Tasks:
• Attracting users to the landing page
• Increasing brand awareness
• Expanding product knowledge
• Stimulating the target audience to buy
• Increasing brand awareness
• Expanding product knowledge
• Stimulating the target audience to buy
Instruments:
• Fullscreen
• Targeting by socio-demographic characteristics
• Targeting by interests
• Setting up relevant interests and application categories
• Optimization: SSP, categories, applications
• Targeting by socio-demographic characteristics
• Targeting by interests
• Setting up relevant interests and application categories
• Optimization: SSP, categories, applications
Geo:
• Kazakhstan
Implementation
According to socio-demographic parameters:
• All 18-60 years old
Optimization:
During the campaign, applications were selected, the traffic from which gave the best performance. With the help of daily manual optimization, it was possible to reach a CTR above the planned value.
Duration of the advertising campaign:
• 09.04.2024-30.04.2024
Result
As a result of the advertising campaign, the following indicators were obtained:
Impressions:
CTR: Plan – 1.8% / Fact – 1.9%
Clicks:
Over the entire period, it was possible to reach more than 372,000 unique users.
TOP cities:
Screenshots of placements
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