Targetings

To attract the relevant audience to the service website, we used a combination of social-demographic and interest targeting.

Socio-demographic: Male 20+ years old

User interests: Construction, Exterior finish, Home Improvement or Repair, Wood Working, Architectural design, Job Search, Preparing a CV.

Daily optimization

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.