Advertising campaign
Whiskas
Tasks:
• Announcement of the action for the Day of Animals
• Attracting users to the site
• Encouraging users to register checks and participate in the prize draw
• Attracting users to the site
• Encouraging users to register checks and participate in the prize draw
Instruments:
• Rich Media
• Targeting by social-demographic characteristics and interests
• Targeting by social-demographic characteristics and interests
Geo:
Kazakhstan
Implementation
To reach the target audience of pet owners we used targeting according to the following interests:
• Pet care
• Pets, animals
• Cats
• Pedigree animals (pet show, breeding, sports), etc.
Production
Our Production department has developed an interactive creative with interaction mechanics. The user was asked to feed the pets with Whiskas and Pedigree. Go to RichMedia
Result
We managed to get the following behavioral indicators as a result of the advertising campaign:
time on site – 1 min 45 sec
bounce rate – 25,75%
registration – 115
Coverage – 600 000
CTR - 2,23%
Device manufacturers
Screenshots of placements
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