• attraction of the relevant users to the website
• online optimization by the apps and CTR
• finding the apps with the most relevant and interested target audience
Targeting
In order to get to the audience we need we used the relevant interests targeting as well as the socio-demographic ones
Beauty
Cosmetics, Beauty, Shopping, SPA
Sport / Healthy way of living
Running, Yoga, Sport, Fittness, Swimming pool, Swimming, Walking, Woman’s Health, Bicycling, Gymnastics
Income Level
Money, investments, career growth, career-oriented, expensive automobiles, tourism and traveling, frequent flyers
Landing page
The users were directed to the landing page where they could learn about the products and its advantages.
Google Analytics
During the campaign we were optimizing it on an online basis with the help of BYYD Platform statistics together with the reports from Google Analytics.
The complex of measures and tools used allowed achieving an overfulfillment on impressions within the budget
CTR: Plan – 1,6%, Fact – 1,72%
Impressions: Plan – 1 907 000, Fact – 1 993 030, overfulfillment by 4%
Average time on the website was more than 2 minutes and the Bounce rate less than 30%
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