• attracting relevant users to the website
• manual optimization of the campaign by apps and CTR
• search for applications with the most interested target audience
Targeting
In order to reach the target audience, in addition to socio-demographic characteristics, targeting was applied on the relevant interests of users
Maternity
Family and Parents, Children, Nannies, Pregnancy, Toddlers and Babies, Pediatrics, Baby Products, etc.
Above average income
Money, Investments, Luxury Cars, Travel and Tourism, Traveling Abroad, Frequently Flying, Gourmet Cooking, etc.
Landing page
For promotion, two types of creatives with different products were developed, from the banner users were directed to a page where they could get acquainted with the assortment of the entire line and the advantages of the products.
Google Analytics
Throughout the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Google Analytics.
Thanks to constant manual optimization, it was possible to overfulfill on impressions and achieve all the planned indicators:
CTR: plan — 1.5%, fact — 1.59%
Impressions: plan — 1 527 000, fact — 1 557 649 overfulfillment by 2%
Click / Session Discrepancy — 27%
Bounce rate — 37.94%
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