Advertising campaign
WELEDA
Tasks:
• Increasing the brand awareness
• Attracting target audience
• Attracting target audience
Geo:
• Tbilisi, Batumi, Kutaisi, Zugdidi, Telavi
Implementation
Targeting:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (F, 20-40) and relevant user interests were used:
| • Family and parents • Toddlers and babies • Parents of preschoolers |
• Parents of teenagers • Family vacation |
Optimization:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Result
Rich Media:
September 20 – October 20:
Impressions:
Clicks:
Reach:
CTR: Plan – 2% / Fact – 2,14%
Screenshots of placements
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