To reach the target audience we used several instruments: targeting by socio-demographic characteristics and by relevant interests
• 25-45 years old
By income level (middle+): • Property/ Apartments • Selling/Buying houses • Money, investments • Stocks / Bonds • Business • Career development • Jewelry • Tourism and Travel • Traveling abroad • Frequent flyers • Cooking gourmet food • Delicacies |
General Information: • Beauty • Fashion • Shopping • Spa |
Motherhood: • Family and Parenting • Children • Marriage • Babysitters • Pregnancy • Babies and toddlers • Parents of preschoolers • Pediatrics • Dermatology • Children’s books • Baby products • Family vacations • Medicinal herbs • Vitamin supplements • Health: folk remedies |
Health & Wellness / Sports: • Running • Yoga • Sport • Fitness • Swimming Pool • Swimming • Walking • Walking / Health • Women’s Health • Exercise • Cycling • Physical fitness • Exercise 3 times a week • Gymnastics • Jogging |
The advertising campaign was optimized using statistics from the BYYD platform. Apps with low CTR were put into the Black List.
With the help of daily manual optimization we managed to achieve a CTR above the planned value.
At the end of the advertising campaign, we were able to get the following numbers:
Plan: 1,8%
Fact: 1,88%
We were managed to reach 125 968 unique users.
Plan: 1,8%
Fact: 1,9%
We were managed to reach 74 460 unique users.
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