• Informing users about deals
• Bringing traffic to the website
• Fullscreen banners
• Targeting by social-demographics and interests
• Optimization by SSP together with Google Analytics
Targetings:
To reach the target audience, the following list of targeting was selected:
Socio-demographic parameters: men and women of the age group – 18-45 years
Groups of interests:
| • Finance • Online shopping • Education • Deposits • Deposits • Banking services • Discounts |
• Food and drinks • Food and shopping • Shopping • Music • Online Games • Video streaming • Shopping, shopping |
Production:
Rich Media and Fullscreen banners in Russian and Uzbek languages, as well as creative for Brand lift research, have been developed for promotion
Optimization:
Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with Google Analytics statistics. A pool of sites was selected daily, sessions from which gave the best behavioral indicators on the website that met the conditions of the established KPIs.The Black List included applications in which there was a low interest of users in the advertising offer.
With the help of daily manual optimization, it was possible to reach a CTR above the planned value.
As a result of the advertising campaign, the following indicators were obtained:
Rich Media format
Sessions:
Impressions: 1 557 887
Clicks: 32 728
CTR: Plan – 2% / Fact – 2.10%
Total reach: 708 132 unique users
Fullscreen format
Sessions:
Impressions: 2 659 915
Clicks: 41 799
CTR: Plan – 1,50% / Fact – 1,57%
Total reach: 1 209 075 unique users
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