• Increasing the recognition of the Uro Life product against cystitis
• Stimulating the target audience to buy the product
• Manual campaign optimization by KPIs using Yandex Metrica
• Socio-Demographic targetings together with the relevant interests
Targeting
In order to get to the target audience of the UroLife product we used the socio-demographic targetings (Female 24-45 y.o.) together with the relevant interest groups such as chronic pain, women’s health, sexual health, dating, health, medicine
Production
In order to reach the needed KPIs, BYYD production team together with the client has made a special landing page with detailed description of the product, it’s advantages, real feedbacks from the customers and possibility to order the product online from any region
Optimization
There was an ongoing optimization going on during the whole period of the campaign. Our Mobile Manager was choosing the best performing apps and Black-listing the ones that didn’t meet our requirements
Because of an ongoing optimization and complex use of the instruments we could ovearreach the planned KPIs within the budget
• Clicks – Overreached by 10%
• CTR:
Plan – 1.5%
Fact – 1.53%
• Reach – 453.881 unique users
Post-click behaviour results of the campaign:
• Average time on the website – 1 minute 23 seconds
• Bounce rate – 30.9%
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