Targetings:

We set the socio-demographic indicators to 70% men and 30% women aged 20-45. In addition to socio-demographic parameters,
a White list was formed with the optimal categories of applications for placement.

The relevant user interests selected are as follows:

Optimization:

The optimization of the mobile campaign was based on data from the BYYD platform and Google Analytics service. During the campaign, the applications were selected, the traffic from which gave the best indicators: low bounce rate, long time on the site, low click/session discrepancy. Applications in which there was low user interest in the advertising offer were included in the Black List.