Advertising campaign
Sinupret Extract
Tasks:
• Increasing brand awareness
• Attracting targeted traffic to the site
• Attracting targeted traffic to the site
Instruments:
• Interactive creative Rich Media
• Targeting by socio-demographic characteristics and interests
• SSP optimization
• Targeting by socio-demographic characteristics and interests
• SSP optimization
Geo:
• Tashkent
Implementation
Targeting:
To identify the target audience of buyers, the following list of targetings was chosen:
Socio-demographic parameters:
Women aged between 25-50
Groups of interest:
| Health: • Health & Fitness • Exercising • Alternative Medicine • Cold & Flu • Headache/Migraine • Herbal Medicine • Health • Healthy Diet/Organic Food • Medicine • Walks |
Family and Parents: • Parents of Preschoolers • Parents of Teens • Babysitters • Family Holiday |
|
| Traveling: • Traveling abroad • Business trips • Travels • Cruise vacation • Air travel • Hotels • Traveling with children |
Finance: • Personal finance • First steps in investing • Financial planning • Investing • Retirement planning • Stocks/bonds • Money • Investing |
Production:
For promotion, we developed a creative with the main advantages of the medicine, the creative can be viewed at the link.
Result
As a result of the advertising campaign, the following indicators were obtained:
Cumulative reach – 887 876 target users
Impressions:
Clicks:
Overfulfillment of the plan by clicks by 20%
CTR - 2.10%
Device manufacturers
Screenshots of placements
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