To reach the target audience, we used socio-demographic targeting on male and female 18+ y.o., within 800 meters radius of Sanpark fair locations and in the nearest cities Cannes and Monaco.
During the campaign, we used static fullscreen banners to lead the users to the product page.
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Total number of clicks – 4,802
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