• Attracting users to the target website
• Increasing the campaign reachability
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and categories of applications
• Optimization by apps, CTR
Rich Media 1
Target Group: Gen Z
Period: February 14 – April 14
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Achieved CTR: 1,62%
Rich Media 2
Target Group: Men Life Maximizers
Period: February 14 – April 14
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Achieved CTR: 1,76%
Rich Media 3 (Prem Women)
Target Group: Prem Women
Period: February 14 – April 14
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Achieved CTR: 1,76%
Rich Media 4
Target Group: Wide Audience
Period: February 14 – April 14
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Achieved CTR: 1,75%
Video
Target Group: Wide Audience
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Achieved CTR: 0,98%
Wide Audience Creatives
Prem Women Creatives
Gen Z Creatives
Male Creatives
Video Campaign Creatives
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