Advertising campaign
Redmond Steakmaster Series
Tasks:
• Increasing awareness of REDMOND grill and its benefits
• Attracting users to the site
• Encourage users to buy
• Attracting users to the site
• Encourage users to buy
Instruments:
• Interactive banner RichMedia
• Targeting of socio-demographic characteristics and relevant interests
• Targeting of socio-demographic characteristics and relevant interests
Geo:
Cities of Kazakhstan
Implementation
To reach the target audience of users interested in buying a grill, the following set of interests was used:
Main interest group:
Cooking, Healthy/Low-Calorie Nutrition, Natural Foods, Diet/Weight Control, Health, Sports, etc.
Interests by income level:
Career Orientation, Career Development Efforts, Career Growth, Money, Investments, Real Estate/Apartments, etc.
Production
To increase user engagement, dynamic HTML-5 RichMedia with game mechanics was created. The user was asked to cook grilled meat, pie, or vegetables to choose from. Using these mechanics, the main functions of the 3 in 1 grill were shown.
Result
• Impressions:
planned – 1,850,000
actual – 1,851,508
• Clicks:
planned – 37,000
actual – 40 616
CTR - 2,19%
Operating system
Screenshots of placements
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