Targetings:

To reach the targeted audience, we used the following mix of targeting tools:

Socio-demographic:

• Male/Female 25+ years old

User interests:

• Business

• Financial support

• Financial planning

• Investments

• Mutual funds

• Mutual investment fund

• Personal finance

• International Personal Banking

Creative:

During the campaign, we used fullscreen and video banners to attract the users to the webpage.

Daily optimization:

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.