Advertising campaign
Président
Tasks:
• To inform the audience about the product
• To form an intention to buy
• To drive traffic to the website
• To increase brand awareness
• To form an intention to buy
• To drive traffic to the website
• To increase brand awareness
Instruments:
• Video
• Targeting by the relevant interests
• Targeting by the socio-demographic characteristics
• Targeting by the relevant interests
• Targeting by the socio-demographic characteristics
Geo:
• Moldova
Implementation
The combination of targetings used to reach the audience:
Socio-demographic characteristics:
• 20-50 M/F
Relevant interests:
| • Food and beverages • Healthy food • Health and fitness • Pastry • Cooking • Cooking food • Natural products |
• Family and parents • Babysitters • Parents of preschoolers • Children • Family holiday |
Optimization:
The advertising campaign was optimized according to the statistics of the BYYD platform. During the campaign, applications giving the best traffic were selected. We have formed the list of optimal applications according to traffic quality and price criteria.
Result
Impressions:
Clicks: 14,268
CTR:
Plan: 0.9%
Fact: 1.09%
Apps (TOP):
CTR - 1.09%
Device manufacturers
Screenshots of placements
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