Targeting:

For the most precise targeting of the potential audience, we used a combination of targeting tools by socio-demographic and relevant user interests such as:

• Traveling
• Travel abroad
• Travel by air
• Family vacations
• Hotels
• Hotels eastern europe – europe
• Gourmet food
• Foreign travel
• Cruise vacation
• Travel with children

Optimization:

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.