Advertising campaign
Park Cinema
Tasks:
• Increasing brand awareness
• Announcements of the film Thor, promotion Super Day and the opening of a new cinema
• Attracting targeted traffic to the website
• Announcements of the film Thor, promotion Super Day and the opening of a new cinema
• Attracting targeted traffic to the website
Instruments:
• Fullscreen GIF
• SuperGeo
• Targeting by social. demographics and interests
• SuperGeo
• Targeting by social. demographics and interests
Geo:
• Baku and Super Geo
Implementation
To identify the target audience of buyers, the following list of targetings was chosen:
Socio-demographic parameters:
• Men and women of the age category – 12-50
Interest groups:
• Cinema
• Movies etc
Relevant interest:
• Adventures
• The current events
• Travel
• Travel abroad
Result
3 Fullcreen GIFs were developed for promotion
As a result of the advertising campaign, the following indicators were obtained:
THOR: Love and Thunder:
Cumulative reach 578 679 target users
Impressions:
Clicks: 9 619
Completed: 100%
CTR: 1,54% (plan: 1.50%)
Super Day:
Cumulative reach 375 018 target users
Impressions:
Clicks: 12 371
Completed: 100%
CTR: 1,50% (plan: 1.50%)
Aygun Mall:
With the help of Super GEO tool we reached users within 3 km range.
Cumulative reach 53 199 target users
Impressions:
Clicks: 3 906
Completed: 105%
CTR: 1,75% (plan: 1.50%)
Device manufacturers
Screenshots of placements
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