Advertising campaign
Ozon
Tasks:
• Informing customers about the sale
• Stimulating the target audience to purchase
• Attracting targeted traffic to the site
• Stimulating the target audience to purchase
• Attracting targeted traffic to the site
Instruments:
• Rich Media
• Targeting by socio-demographic characteristics
• Targeting according to Platforma.id data
• Targeting by socio-demographic characteristics
• Targeting according to Platforma.id data
Geo:
CIS
Implementation
Targeting:
To reach the target audience, a combination of targeting was used:
According to socio-demographic parameters:
• M/F 20-54 years old
By Big Data:
Users of Wildberries, Yandex Market, Megamarket, AliExpress, Lamoda
Optimization:
The mobile campaign was optimized based on data from the BYYD platform; sites with poor performance were included in the Black List . During the advertising campaign, traffic was directed to sites that gave the best results.
Result
As a result of the advertising campaigns, the following indicators were obtained:
Shows:
Clicks: 27,703
Over the entire period of the advertising campaign, we managed to reach 3 199 903 unique users.
Top applications:
CTR - 0,42%
Device manufacturers
Screenshots of placements
Like this Case?
Request more unpublished cases from us