Advertising campaign
Orbit
Tasks:
• Promotion of Orbit chewing gum.
Instruments:
• Video clip
Geo:
CIS
Implementation
Targeting:
To select the best strategy for the campaign, A / B testing was carried out on 2 target audiences:
• Audience 1: M / F aged 18-24
• Audience 2: M / F aged 25-34
Result
As a result of the campaign, both audiences showed approximately equal results.
Audience 1 M / F, 18-24 years old:
Impressions:
plan – 140,000
fact – 164 493
Clicks – 3 515
Auditorium 2 M / F: 25-34:
Impressions:
plan – 140,000
fact – 171 874
Clicks – 3 724
Two campaigns reached over 150,000 users, VTR – over 89%. Due to optimization, it was possible to achieve an overfulfillment of the impressions plan within the budget by 20%
VTR - 89%
Device manufacturers
Screenshots of placements
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