• Stimulation of connections to purchases
• Attracting targeted traffic to the site
• Increasing brand awareness
• Targeting by socio-demographic characteristics
• Interest targeting
• Downloads from Google Analytics
To reach the target audience, a combination of targeting was used:
Socio-demographic:
Male/Female 20-50 years old
User interests:
• Mobile phones
• Art / technology
• People or entertainment
• Electronics
• Internet technologies
• Games • Shopping
• Contests
• Coupons
• Comparison
• Online shopping
• Online shopper
Daily optimization:
The advertising campaign was optimized according to the statistics of the BYYD platform in conjunction with data from Google Analytics. With the help of daily manual optimization, we managed to reach a CTR above the planned value and achieve good post-click rates.
Top Apps:
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As a result of the campaign, it was possible to achieve following results:
During the time of advertising campaign we were able to reach 268 691 unique users.
Bounce rate – 31.32% (benchmark 40-50%)
Session duration – 1:42 (benchmark from 40 sec)
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