• Attracting new users to the website
• Socio-demographic targetings, relevant interests
• Optimisation by the apps used, CTR
• Google Analytics and Yandex Metrica
Targetings
In order to get to the target audience we used the relevant interests of two groups: AUTO and HIGH LEVEL INCOME
Optimisation
During the campaign we have been manually optimising it using the BYYD statistics together with the Google Analytics and Yandex Metrica. We were choosing the most effective apps with the highest indexes of the traffic quality.
Results of the AC “Energy of October”
Clicks
Plan — 3 000
Fact — 3 309
Overfulfillent the clicks plan by: 10%
Number of sessions on the website — 2 440
Average session duration — 00:01:53
Bounce rate — 46,1%
Reach — 98 912
Results of the AC “Announcement of special offers on corporate park cars”
Clicks
Plan — 4 000
Fact — 4 018
Behaviour indexes in Yandex Metrica:
Number of sessions on the website — 2 813
Average session duration — 00:01:46
Bounce rate — 43,7%
Reach — 90 893
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