• Attracting target audience to the website
Targetings:
To accurately address the advertising message, a combination of targetings by socio-demographic parameters (M/W 24+ years old + Interests) and the relevant user interests
| • Medicine/Health • Allergies • Healthy eating/ Natural products • Vitamin supplements • Natural/ Organic • Medicinal herbs |
• Health (folk remedies) • Wildlife/ Environment • Children • Children’s books • Children’s products • Toddlers and babies |
Optimization:
Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform. A pool of sites was selected daily, sessions from which gave the best behavioral indicators on the website that met the conditions of the established KPIs.The Black List included applications in which there was a low interest of users in the advertising offer.
With the help of daily manual optimization, it was possible to reach a CTR above the planned value
Impressions:
Clicks:
CTR: Plan – 0,5% / Fact- 0,52%
Reach: 1 804 326 unique users
Distribution by gender:
Distribution by age:
Top Applications:
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