Advertising campaign
Nutrilak
Tasks:
• Increasing brand awareness and recognition
• Driving users to the target landing page
• Driving users to the target landing page
Instruments:
• Rich Media
• Fullscreen
• Video Retargeting
• Brand Lift
• Socio-demographic targeting
• Relevant interests and app categories
• Fullscreen
• Video Retargeting
• Brand Lift
• Socio-demographic targeting
• Relevant interests and app categories
Geo:
• Uzbekistan
Implementation
Campaign Duration:
• 01.03-31.10.2024
Targeting:
To reach the target audience, a combination of targeting options was utilized:
Интересы:
| • Children • Children’s books • Children’s products • Babies and infants • Nannies • Family and parenting • Parents of preschoolers • Parents of teenagers |
• Family vacations • Health • Healthy eating / Natural products • Life insurance • Medicine and health • Health insurance • Traditional remedies • Vitamin supplements |
Optimization:
The advertising campaign was optimized based on BYYD platform statistics. Websites with low CTR were added to the Black List. Through daily manual optimization, the campaign achieved a CTR exceeding the planned target.
Result
The advertising campaign achieved the following key performance indicators:
Flight #1
Video
Impressions:
CTR: 0,4% / 0,41%
Clicks: Plan: 10 340 / Fact: 11 161
Flight #2
Fullscreen
Impressions:
CTR: 0,8% / 0,82%
Clicks: Plan: 11 512 / Fact: 12 222
RichMedia
Impressions:
CTR: 0,5% / 0,51%
Clicks: Plan: 5 815 / Fact: 6 308
Flight #3
Rich Media
Impressions:
CTR: 2,0% / 2,0%
Clicks: Plan: 10 000 / Fact: 10 794
Rich Media Retargeting
Impressions:
CTR: 2% / 2,5%
Clicks: Plan: 2 243 / Fact: 2 368
Flight #4
Video
Impressions:
CTR: 0,40% / 0,42%
Clicks: Plan: 10 340 / Fact: 11 401
Flight #5
Fullscreen
Impressions:
CTR: 0,8% / 0,85%
Clicks: Plan: 11 512 / Fact: 12 890
Rich Media
Impressions:
CTR: 0,5% / 0,53%
Clicks: Plan: 5 815 / Fact: 6 412
Flight #6
Rich Media
Impressions:
CTR: 2,0% / 2,12%
Clicks: Plan: 10 000 / Fact: 11 084
Rich Media
Impressions:
CTR: 2% / 2,11%
Clicks: Plan: 2 243 / Fact: 2 478
Brand Lift Metrics:
Users who did not see the advertising campaign
Users who saw the advertising campaign
Top 10 apps:
Screenshots of placements
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