To get into the target audience was used targeting by relevant interests:

Exercise (3+ times a week), Physical Fitness, Jogging, Water Sports, Yoga, Walking / Health, Walking, Hiking, Cycling, Diet / Weight Management, Healthy Diet / Organic Food, Vitamin Supplements

The sites of the following categories were used for placement:

Sports, Exercise, Health & Fitness, Sports, Bicycle, Mountain Biking, Running, Swimming, Walking, Weight Loss, Healthy / Low Calorie Eating

Throughout the entire advertising campaign, constant manual optimization was carried out according to the statistics of the BYYD platform in conjunction with statistics from Google Analytics and Yandex Metrica.