Advertising campaign
Mion
Tasks:
• Increasing the brand awareness
• Attracting users to the target page
• Encouraging the target audience to make purchases
• Attracting users to the target page
• Encouraging the target audience to make purchases
Instruments:
• Rich Media, Rich Media 2
• Interest-based targeting
• Targeting by socio-demographic characteristics
• Optimization by apps, CTR
• Interest-based targeting
• Targeting by socio-demographic characteristics
• Optimization by apps, CTR
Geo:
• Turkey
Implementation
Targetings:
We adjusted the socio-demographic indicators for men and women aged between 20-50. And to reach the relevant audience, we chose the following categories of interests
Relevant interests:
| • Health & Fitness • Fashion and Style • Beauty • Shopping • Online purchases • Dieting/weight control |
• Health • Natural health remedies • Cosmetics • Dermatology • Women Health • Walking/ health • Jogging |
• Yoga • Shopping • Comparison • Online shopping • WInternet buyer • Coupons • Sales |
Optimization:
Optimization of the mobile campaign relied on data from both the BYYD platform.
Result
At the end of the ad campaign, we were able to reach over 1,784,516 users, exceeding our goals for clicks and impressions.
Clicks:
GEO
TOP APPLICATIONS
CTR - 2.44%
Device manufacturers
Operating system
Screenshots of placements
Like this Case?
Request more unpublished cases from us