Advertising campaign
Miniyol
Tasks:
• Increasing the awareness of a new service for easy car renting
• Attracting the target audience to the website
• Attracting the target audience to the website
Instruments:
• Banner mix
• Optimisation by apps, CTR
• Optimisation by apps, CTR
Geo:
Turkey
Implementation
Targeting
To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic:
Male/Female 18-50 years old with interests in two related categories:
| • Семья и родители • Travel • Outdoors • Timeshare • Family vacation • Fishing • Hunting • Traveling with children |
• Cars • Driving • SUVs • Crossovers • Diesel cars • Hatchbacks • Hybrids |
Daily optimization
We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.
Result
Clicks
Total impressions fact
2,644,414
CTR - 1.72%
Device manufacturers
Operating system
Screenshots of placements
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