• Attracting targeted traffic to the website koleso.ru
• Targeting by social parameters
• Relevant interests of users and targeting by income level
• Google Analytics
To reach the target audience for this advertising campaign, a combination of targeting was used:
According to the socio-demographic parameters of the audience:
• M/F 25-45 years old
By relevant interests in the “Car enthusiasts” segment:
| • Crossovers • Car servicing • Driving • Crossovers |
• Diesel cars • Luxury cars • Audiophile cars, etc. |
By income level – above average and high:
| • Career • Career growth • Frequent flyer |
• Jewelry • Business • Money and investments. |
RichMedia creative was used , with game mechanics that captured the attention of users and attracted them to the site.
The campaign achieved 100% impression volume.
Clicks:
Reaching the most interested audience allowed us to exceed the planned volume of clicks by 5%.
Statistics and post-click indicators on the site:
Number of sessions – 18,739
Time – 00:02:08 (benchmark: from 30 sec)
Rejections – 32.75% (benchmark: from 45-50%)
Click/session discrepancy : 39%
Impressions – 1,481,250
Reach – 765,682 users
The campaign achieved target post-click indicators; the long time spent by users on the site indicates high interest in the product and special offer.
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