Targeting:

For the most precise targeting of the potential audience, we used a combination of targeting tools by socio-demographic parameters (male and female 25+) and relevant user interests such as:

• Babysitting
• Children
• Children's products
• Family and parents
• Home Movies
• Parents of preschoolers
• Toddlers and babies

Optimisation:

Optimisation of the advertising campaign was carried out according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

Creative:

To achieve high audience engagement our production team created a Rich Media banner. After the intro animation with Minions the user could choose the desired taste of the kid’s juice and go to the product page to see more details. As the result, the fact CTR appeared to be higher than expected %2.2 (plan %2).