Geo-targeting
Campaign was carried out with exact geo-targeting near the metro stations: Shchyolkovskaya, Pervomayskaya, Izmaylovskaya, Cherkizovskaya, Preobrazhenskaya Square, Perovo, Novogireyevo, Novokosino. It was necessary to capture as much people as possible, to inform them of opening Media of Markt in the Shopping Center METRO Cash&Carry. In this regard, emphasis was placed on geo-locations from 800 meters to 1,5 km.
Targeting on interests
Targeting on interests which included "equipment", "electronics", "purchases" was also carried out at the selection of audience.
Development of materials
Users passed to a lending with information about the opening of a new Media Markt store. Together with the BBDO agency, we have developed mobile banners with the promotion "Kill two birds with one stone!", in which consumers receive two cans of coffee "Nescafe" for buying the smartphone.
Optimization
There was performed the optimization on sources focused on increase in CTR, during advertising campaign.
We managed to achieve impressive results.
We have covered about 400 000 people and have placed advertisements on 4624 thematic platforms. The BBDO agency, the customer of this advertising campaign, still more than once addressed us for advertising campaigns.
Like this Case?
Request more unpublished cases from us
“We have addressed to BYYD as to the contractor for realization of advertising campaign on announcement of the opening of a new store Media Markt in the Shopping Center METRO Cash&Carry in Moscow in august-september 2015.
Together with the BYYD team, we’ve chosen the super-geo strategy and targeting on audience interests related to appliances and electronics. As advertising messages we used mobile banners with information about special store promotion.
The work performed by team was highly professional. We could reach and exceed the declared indicators of CTR and coverage of the audience with the help of accurate selection of the most effective platforms. The client was satisfied with a result and still more than once addressed to us with orders.”