Advertising campaign
Master Card
Tasks:
• Increasing the brand awareness
• Informing customers about the promo
• Attracting target audience to the website
• Informing customers about the promo
• Attracting target audience to the website
Instruments:
• Rich Media 01 | Rich Media 02 | Rich Media 03 | Rich Media 04 | Rich Media 05
• Interest targeting
• Optimisation by apps, CTR
• Interest targeting
• Optimisation by apps, CTR
Geo:
• Georgia
Implementation
Targeting:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (Tbilisi central districs, Batumi, Kutaisi, m/f 24-50) and relevant user interests was used:
| • Career • Career Advance • Loans/ borrowing • Career improvement |
• Career consultations • Personal finances • Shares/ stocks • Courses Career advancement |
Optimisation:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Result
April 24- May 31
Impression:
Click:
CTR - 2,05%
Screenshots of placements
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