Advertising campaign
Lady’s Formula
Tasks:
• Increasing the recognition of the product within the Target Audience
• Stimulating the target audience to buy the product
• Attracting new unique users to the landing page
• Stimulating the target audience to buy the product
• Attracting new unique users to the landing page
Instruments:
• Fullscreen banners
• Targeting by interests, socio demographic targetings
• Google Analytics, optimization by apps used
• White List on ladies’ apps
• Targeting by interests, socio demographic targetings
• Google Analytics, optimization by apps used
• White List on ladies’ apps
Geo:
CIS
Implementation
Target Audience
In order to reach a relevant audience in the main part of the campaign, we combined socio-demographic targetings with the interests of categories such as Health and medicine, Hobbies for women, Hobbies for middle-aged people
Result
There were 6 flight of the campaign and we could reach the following results:
• Overfulfilled the impressions plan by 7% within the budget
• Total reach was 1.700.000 unique users
CTR - 1.41%
Device manufacturers
Screenshots of placements
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