• ncrease awareness of promotional products
To reach the target audience, we used a combination of targeting options:
| Entertainments: • Blogging • Video/Computer Games • Video Games • Music • Buying a video • Humor • Audiobooks • Photo • Budget holidays • Life of the stars |
Shopping: • Coupons • Contests • Comparison • Online purchases • Online Buyer • Food products • Beauty and Health • Fashion and style |
|
|
Education: |
Technology and computers: • Cameras • Mobile phones • Online conferences • Search on the Internet
Society: |
|
By socio-demographic parameters:
The campaign was set up for 4 target audiences:
| • Parents with preschool children aged 20-35 years • Families aged 21-50 лет • Office employees aged 22-55 • Housewives – women aged 20-45 |
Optimization:
The ad campaign was optimized using statistics from the BYYD platform in conjunction with Yandex Metrica. Sites with low CTR were blacklisted. During the ad campaign, we selected the apps with the best post-click traffic: a small bounce rate, a good length of time spent on the site, and the depth of site browsing. With the help of daily manual optimization, we managed to reach a CTR higher than the planned value, as well as achieve excellent behavioral indicators for each audience.
Based on the results of the ad campaign, we managed to get the following indicators:
1-Flight:
Audience 1: Parents with preschool children
Impressions:
Clicks: 5 379
CTR = 0,91%
Unique user – 269 017
Data on behavioral indicators:
*Sessions – 4 608 (Удалось получить высокий процент конвертации кликов в сеансы 86%)
*Time on the site – 00:01:33 (Excellent time on the site, on average on the mobile channel from 30 seconds.)
*Bounce Rate – 11,3% (Thanks to optimization, we managed to get a low % of failures, on average for the mobile channel 40-50%)
Devices:
Audience 2: Families
Impressions:
Clicks: 8 219
CTR = 0,91%
Unique users – 411 759
Data on behavioral indicators:
*Sessions – 6 673 (81% conversion of clicks to sessions)
*Time on the site – 00:01:44
*Bounce rate – 10,4%
Devices:
Audience 3: Office workers
Impressions:
Clicks: 5 409
CTR = 0,90%
Unique users – 272 955
Data on behavioral indicators:
*Sessions – 4 916 (91% conversion of clicks to sessions)
*Time on the site – 00:01:32
*Bounce rate – 9,91%
Devices:
Audience 4: Housewives
Impressions:
Clicks: 8 054
CTR = 0,91%
Unique users – 404 417
Data on behavioral indicators:
*Sessions – 7 009 (87% of clicks converted to sessions)
*Time on the site – 00:01:36
*Bounce rate – 10%
Devices:
2-Flight:
Audience 1: Parents with preschool children
Impressions:
Clicks: 4 633
CTR = 0,91%
Unique users – 232 467
Data on behavioral indicators:
*Sessions – 3 815 (82% conversion of clicks to sessions)
*Time on the site– 00:01:26
*Bounce rate – 13,2%
Devices:
Audience 2: Families
Impressions:
Clicks: 6 957
CTR = 0,91%
Unique users – 349 198
Data on behavioral indicators:
*Sessions – 5 906 (85% conversion of clicks to sessions)
*Time on the site – 00:01:37
*Bounce rate – 12,8%
Devices:
Audience 3: Office workers
Impressions:
Clicks: 4 618
CTR = 0,90%
Unique users – 232 851
Data on behavioral indicators:
*Sessions – 4 042 (88% conversion of clicks to sessions)
*Time on the site – 00:01:32
*Bounce rate – 13,4%
Devices:
Audience 4: Housewives
Impressions:
Clicks: 6 926
CTR = 0,90%
Unique users – 349 495
Data on behavioral indicators:
*Sessions – 5 588 (81% of clicks converted to sessions)
*Time on the site – 00:01:37
*Bounce rate – 12,6%
Devices:
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