• Attracting Target Audience to the site
• Targeting by social demographics and interests
Targetings:
To reach the target audience, the following list of interests were selected:
Socio-demographic parameters:
• Men in the 20-50 age group with above-average earnings
Interest groups:
| • Home renovation • Interior decoration • Real estate/Apartments • For sale/Buying houses |
As a result of the advertising campaign, the following indicators were obtained:
1-flight:
Impressions:
Over-fulfillment by 6.16%
Clicks:
Over-fulfillment by 8.34%
CTR: Plan: 1,8% / Fact: 1,84%
Total reach – more than 40,000 target users
2-flight:
Clicks:
Over-fulfillment by 36.74%
Sessions:
Over-fulfillment by 62.71%
Impressions:
Over-fulfillment by 25.52%
CTR: Plan: 1,8% / Fact: 1,96%
The advertising campaign managed to reach more than 100,000 users. The bounce rate was 16.71% (Thanks to optimization, it was possible to get a low bounce rate, on average 40-50% over the mobile channel)
3-flight:
Clicks:
Over-fulfillment by 4.51%
Impressions:
Over-fulfillment by 0.14%
CTR: Plan: 1,8% / Fact: 1,88%
Retargeting campaign:
Sessions:
Over-fulfillment by 19.92%
Clicks:
Over-fulfillment by 17.71%
Impressions:
Over-fulfillment by 10.31%
CTR: Plan: 1,8% / Fact: 1,92%
The advertising campaign managed to reach more than 100,000 users. The bounce rate was 24.68% (Due to optimization, it was possible to get a low bounce rate, on average 40-50% over the mobile channel)
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