Advertising campaign
KINO.KZ
Tasks:
• attracting users to the landing page to buy tickets;
• increasing awareness of the premiere release in Kazakhstan.
• increasing awareness of the premiere release in Kazakhstan.
Instruments:
• video with a movie trailer;
• targeting by socio-demographic characteristics;
• targeting by interests and apps categories.
• targeting by socio-demographic characteristics;
• targeting by interests and apps categories.
Geo:
• Kazakhstan
Implementation
To reach the target audience we used several instruments: targeting by socio-demographic characteristics and by relevant interests.
Socio-demographics were adjusted for men and women 16+.
The relevant interests of users in the apps were selected as follows:
| • movie; • action movies; • adventures; • video games; • fantasy; • online shopper; |
• home video games; • video / computer games; • events / entertainment; • entertainment/Lifestyle; • family & parents; • dates. |
OPTIMIZATION AND RESULTS
The advertising campaign was optimized using statistics from the BYYD platform. With the help of daily hand optimization we managed to achieve a CTR above the planned value and exceeded the plan for impressions.
Result
As a result of advertising campaigns we were able to get the following figures:
Views
Clicks: 21 021
CTR:
Plan: 1,0%
Fact: 1,05%
During the advertising campaign, 908 401 users were reached.
CTR - 1,05%
Device manufacturers
Screenshots of placements
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