Advertising campaign
KFC
Tasks:
• Increasing brand awareness
• Promotion of product
• Informing users about deals
• Promotion of product
• Informing users about deals
Instruments:
• Fullscreen banners
• Videos
• Targeting by social-demographics and interests
• Optimization by SSP
• Videos
• Targeting by social-demographics and interests
• Optimization by SSP
Geo:
• Tashkent, Samarkand, Andijon, Kokand
Implementation
Targetings:
To reach the target audience, the following list of targeting was selected:
Socio-demographic parameters:
• Men and women of the age group – 18-45 years
Interests:
| Продукты питания: • Cooking or culinary • Food products • Food and beverages • American cuisine • Grill and BBQ • Tea/coffee • Special cuisine • Desserts and pastries • Takeaway Dinner • Travel • People or entertainment |
Relevant interests: • Islam • Fasting people • Religion and Spirituality • Namaz • Mosque • Religion |
Optimization:
Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform. The Black List included applications in which there was a low interest of users in the advertising offer.
With the help of daily manual optimization, it was possible to reach a CTR above the planned value.
Result
As a result of the advertising campaign, the following indicators were obtained:
Fullscreen format:
Impressions:
Clicks: 18 463
CTR: Plan -0,80% / Fact – 0,82%
Total reach: 735 180 unique users
Fullscreen format:
Impressions:
Clicks: 18 849
CTR: Plan -0,80% / Fact – 0,82%
Total reach: 756 299 unique users
Video format:
Impressions:
Clicks: 7 299
CTR: Plan -0,90% / Fact – 0,92%
Total reach: 264 212 unique users
Gender:
Age:
Top Apps:
CTR - 0,82% / 0,82% / 0,92%
Device manufacturers
Screenshots of placements
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