• Attracting users to the target page
• Expanding product knowledge
• Targeting by socio-demographic characteristics
• Targeting by users interests
Production:
Our production team created Richmedia 1 | 2 | 3
Targetings:
We adjusted the socio-demographic indicators for men and women aged 20-60. And to reach the relevant audience, we chose the following categories of interests:
Relevant interests:
| • Home Appliances • Repair • Home repairs • Construction • Interior finishing works (decoration) • Home decorating and furniture purchasing |
• Exterior decoration • Real estate • Home equipment • Online shopping • Electronics • Ordering products by mail • Interests by income level: Real estate/apartments |
• Selling/Buying Homes • Frequent flyers • Cruise vacation • Money, investments • Business • Career • Luxury Cars |
Optimization:
Optimization of the mobile campaign relied on data from both the BYYD platform and Google Analytics service. During the campaign, apps were chosen based on traffic that demonstrated the best performance: low bounce rates, extended on-site duration, and minimal click/session discrepancies.
At the end of the ad campaign, we were able to reach over 1 038 886 users, exceeding our goals for clicks and impressions. Average CTR rate of Richmedia format for coverage campaigns is 0.4%, we exceeded it by 22% and managed to catch a rate of 0.49%.
Clicks fact – 14 041
Google Analytics data:
Sessions – 7 026
Time on the site – 00:01:40
Event count – 32 867
Brand Lift:
GEO:
TOP APPS:
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