Advertising campaign
Karcher
Tasks:
• Increasing awareness of the company's products
• Stimulating the target audience to purchase goods
• Informing customers about new products
• Stimulating the target audience to purchase goods
• Informing customers about new products
Instruments:
• All banners
• Targeting by interests
• Targeting by socio-demographic characteristics
• Targeting by interests
• Targeting by socio-demographic characteristics
Geo:
• Baku, Sumqayit, Xirdalan
Implementation
Targetings:
We adjusted the socio-demographic indicators for men and women aged 20+.
And to reach the relevant audience, we chose the following categories of interests
| Home and garden improvement • Home repairs • Construction • Interior finishing work • Home decorating and furniture purchasing • Furniture for home • Architectural Engineering • Sale/Purchase of apartments • Selling/Buying Homes • For home and garden • Online shopping |
Auto • Auto repair • Auto parts • Transport insurance • Auto culture • Driving |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
Impressions:
Clicks:
CTR: Plan – 0,30% / Fact – 0,32%
Uniques – 811 631
GEO:
GENDER & AGE:
TOP APPLICATIONS:
CTR - 0,32%
Device manufacturers
Operating system
Screenshots of placements
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