• Encouraging TV networks to buy
• Attracting targeted traffic to the site
• Increasing brand awareness
• Targeting by socio-demographic characteristics
• Interest targeting
• Post-click optimization in conjunction with Google Analytics
We selected the following list of targeting parameters to separate the target audience:
Socio-demographic:
Male/Female 18-55 years old
User interests:• Mobile phones |
• Job search |
Daily optimization:
The campaign has been optimized through the platform for better CTR results, and Google Analytics data allowed us to optimize the campaign for user behaviour which contributed to low bounce rates, session depth and durations.
During the time of advertising campaign we were able to reach 107 791 unique users.
As a result, low bounce rate – 28,24% (avg mobile traffic rate = 40-50%) was achieved.
We reached high index of conversion clicks into sessions – 72%.
Good rate of session duration – 00:02:24
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