Advertising campaign
Honor
Tasks:
• informing customers about new products;
• stimulating the target audience to make a buying decision;
• attracting target traffic to the website;
• increasing brand awareness.
• stimulating the target audience to make a buying decision;
• attracting target traffic to the website;
• increasing brand awareness.
Instruments:
• fullscreen banner;
• socio-demographic targeting;
• relevant interests.
• socio-demographic targeting;
• relevant interests.
Geo:
Armenia
Implementation
Socio-demographics were adjusted for men and women 18-44 years old.
To reach a relevant audience, we set up targeting for two categories of interest: “Internet search” and “smart choice.
Internet search:
| Поиск в Инетернете*: • family Internet; • movies/series; • video shopping; • cable TV; • gaming; • blogging; • audiobooks; • photography; • gifts; • electronics. |
A smart way to choose: • coupons; • comparison; • contests; • Internet shopper; • cell phone owner; • online shopping; • agree to email newsletters; • network security; • antiviruses. |
Optimization
The advertising campaign was optimized using statistics from the BYYD platform.
During the campaign, we selected the apps that gave the best media results daily. A list of the optimal apps for placement was generated based on the quality of the traffic.
During the analysis, those apps where the key metrics were out of the norm by price and other qualitative parameters, were disconnected.
Result
As a result of the advertising campaigns we were able to reach following indicators:
Shows:
Clicks: 13 799
CTR:
Plan: 0,80%
Fact: 0,86%
During the advertising campaign, 402 277 users were reached.
Device manufacturers
Screenshots of placements
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