To accurately hit the target audience, in addition to socio-demographic characteristics, we used targeting by relevant interests, which are related:

With product:

• Cosmetics
• The beauty
• Natural / organic

Country of origin:

• Japan
• Asia

With the landing page that directed to:

• Shopping
• Online shopping
• Internet shopper

MECHANICS OF CREATIVE

Since the line with hyaluronic acids presented by several means, a slider mechanic was implemented in the interactive Rich Media banner (see the link) with the ability to select the product you like. When choosing it, the user went to the Wildberries marketplace website, where it was possible to get acquainted with the new product in detail and purchase the product.