To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic: Male/Female 35+ years old

User interests:

• Golf
• Foreign Travel
• Hotels
• Auto class “Lux”
• Gourmet foods
• Art/antique collecting
• International Personal Banking
• Investments

SuperGeo:

In addition to targeting the foreign countries, we also set a supergeo targeting across the Belek city coast.

Daily optimization

We carried out the optimisation of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.