Advertising campaign
Geely
Tasks:
• Increase brand awareness and recognition
• Attracting users to the landing page
• Attracting users to the landing page
Instruments:
• Fullscreen
• Targeting by socio-demographic characteristics
• Relevant interests and application categories
• Targeting by socio-demographic characteristics
• Relevant interests and application categories
Geo:
• Kazakhstan
Implementation
Targeting:
To reach the target audience, a combination of targeting was used:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters and related interests:
Targeting by socio-demographic parameters:
Male/Female 25-50 years old
Relevant user interests was used:
| Interests by income level • Career orientation • Career development efforts • Career development • Money, investments • Personal finance • Real estate/apartments • Travel • Frequent flyers • Jewelry • Cars / repairs • Business Children/family • Children • Children’s books • Children’s products • Family holidays |
Vehicles • Buying/selling cars • Cars • Driving • Automotive culture • Car maintenance / repair • Used cars • Convertibles • Compartment • Crossovers • Diesel cars • Electric vehicles • Minivans • Hybrids • Luxury cars • Business trips • Hatchbacks |
Optimisation:
The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform.Sites with a low CTR were included in the Black List. With the help of daily manual optimization, it was possible to reach a CTR above the planned value.
Result
As a result of the advertising campaign, the following indicators were obtained:
Impressions:
Clicks – 16 793
CTR: 1,5% (Plan)
TOP Apps:
CTR - 1,58%
Screenshots of placements
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