• Promotion of a new product
• Driving traffic to your site
• Targeting based on social demographics and interests
• SSP optimization in conjunction with Yandex. Metrica
• BrandLift
Targeting services:
To identify the target audience of buyers, the following list of targeting options was selected:
Socio-demographic parameters:
• Men and women aged 25-40 years
Interests:
| • Business • Business trips • Money, investments • Stocks / bonds • Traveling abroad |
• Personal Finance • Career development • Career orientation • Career development efforts • Journeys |
Production:
For promotion, we developed a Rich Media creative in Russian for the main advertising campaign and for BrandLift.
Optimization:
The ad campaign was optimized based on statistics from the BYYD platform. The Black List included applications that showed low user interest in the advertising offer.
With the help of daily manual optimization, we managed to reach a CTR higher than the planned value. Throughout the entire advertising campaign period, optimization was performed based on the BYYD platform statistics in conjunction with Yandex Metrica statistics. On a daily basis, a pool of sites was selected with sessions that provided the best behavioral indicators on the site that met the conditions of the established KPIs.
Based on the results of the ad campaign, we managed to get the following indicators:
Impressions:
Clicks: 23 945
CTR: Plan – 0,90% / Fact – 1,06%
Total reach: 1 024 051 unique users
By Yandex Metrica behavioral indicator:
Sessions: 19 626
Conversion of clicks to sessions was 82%
Bounce rate – 44,3% (A good indicator, on average for a mobile channel – 50%)
Average time on the site – 00:00:55 (excellent indicator, on average on the mobile channel – 30 seconds)
Brand Lift:
1 Flight:
Do you know about Garant Bank?
2 Flight:
Do you know about Garant Bank?
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