Creatives

Two Rich Media creatives with various products were created for the campaign, each of them led to the page of the corresponding product

Targeting

In order to reach the target audience, in addition to socio-demographic characteristics, targeting by relevant interests was applied. The groups of interests used were: home decoration, buying furniture, high-level income.

Optimization

Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Yandex Metrica. A pool of apps was selected daily, sessions from which gave the best behavioral indicators on the website that met the conditions established by KPIs.