• Attracting targeted traffic to the site
• Stimulating the target audience to purchase goods
Reaching the target audience:
To accurately hit the target audience, in addition to targeting by socio-demographic parameters, we targeted the relevant interests of the categories:
| Food products: • Food and drinks • Food products Education: |
Arts and Entertainment: • Arts and Entertainment • Humor • Cinema • Music • TV • Society • Dating Optimization |
Optimization:
The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform in conjunction with Google Analytics. During the campaign, applications were selected, traffic from which gave the best indicators: a small percentage of refusals, a good duration of stay on the site, the depth of site viewing, achievement of goals.
Creative:
For this campaign, we developed a bright and attractive Rich Media banner that demonstrates all the new tastes of the Flash Energy Drink.
SKU:
Impressions: Plan: 1 500 00 / Fact: 1 502 637
Clicks: Plan: 30 000 / Fact: 32 086
Clicks: Plan: 2,0% / Fact: 2,00%
PROMO:
Impressions: Plan: 1 500 00 / Fact: 1 596 297
Clicks: Plan: 30 000 / Fact: 32 058
Clicks: Plan: 2,0% / Fact: 2,14%
NEW:
Impressions: Plan: 1 500 00 / Fact: 1 505 114
Clicks: Plan: 30 000 / Fact: 33 480
Clicks: Plan: 2,0% / Fact: 2,22%
Behavioral metrics by Google Analytics:
SKU:
Sessions: 24,586
Refusals: 55%
Time on site: 1 min 23 sec
View Depth: 1.20
PROMO:
Sessions: 24 163
Refusals: 24%
Time on site: 1 min 55 sec
View Depth: 1.23
NEW:
Sessions: 22 630
Refusals: 24%
Time on site: 2 min 09 sec
View Depth: 1.24
Coverage:
As a result of the advertising campaign, it was possible to reach 1 258 294 users.
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