• Attracting target audience to the website
• Increasing the recognition of EVOX fuel
• Manual campaign optimization by KPIs using Google Analytics
• Socio-Demographic targetings together with the relevant interests
Targeting
In order to reach the target audience, in addition to socio-demographic characteristics (M/F 25-55 years old), targeting by relevant interests was applied. The groups of interests used were: Auto (cars, driving, cars maintainance, spare parts, cars repairing, selling/buying cars, insurance, etc); High-level income (business, career growth, money, investments, stocks/bonds, financial planning, traveling abroad, frequent flyers, etc
Production
BYYD Creative team has made a special Rich Media creative. This format allowed the users to move around the car on the screen which was uncovering more and more information. The end of the car’s way was company’s logo which fixed the user’s attention on the brand and increased the awareness
Because of an ongoing optimization we could decrease CPM price and ovearreach the planned KPIs within the budget
Impressions:
Plan – 1,200,000
Fact – 1,298,755
+7.65% within the budget
Overall more than 600.000 of motorists were reached
Reached 2.12% CTR when the plan was 2%
Post-click behaviour results of the campaign:
• Average time on the website – 1 minute 14 seconds
• Bounce rate – 36.56%
• Clicks to Seccions conversion – more than 70%
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