• Leading target audience to landing page
• Landing Page
• Brandlift
• Targeting by socio-demographic characteristics
• Targeting by users interests
Relevant interests:
• Shopping, Fashion, Fashion clothing, Fashionistyle, Beauty, Fashion, Clothing, Accessories, Cosmetics, Shoes, Online shopping
• Coupons,Comparison, Agree to Email
• Income level (B+,C):Real estate and flats, Buying and selling houses, Home cinema, Jewellery, Cruises, Money investing, Career development, International personal banking products, Delicatessen, Wine appreciation, Wine, Surfing, Tennis, Spa
By optimising the placements, the planned number of impressions was exceeded by 16% within the budget.
Reaching the most interested audiences exceeded the target volume of clicks by 19%
• Total number of sessions – 295 394
• Time on site 00:01:07 (benchmark: 30 sec)
• Failures – 32% (benchmark: 43-50%)
• Discrepancy clicks/sessions 16,8% (benchmark: 30-40%)
• Reached 7 640 395 users
• Drawing registrations over 1 550 users
• Reposts in social media 572
• Lead 200,649 unique users to the landing page
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