Targetings

To reach the targeted audience, we used the following mix of targeting tools:

Socio-demographic: Male/Female

User interests: Food and Drink, Food products, Fast Food, Healthy / low calorie food, Online shopping, Health/natural foods

Daily optimization

We carried out the optimization of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.