Advertising campaign
BRIDGESTONE
Tasks:
• Raising awareness of the offers of the KOLESO.ru network of tire and service centers among the target audience
• Attracting targeted traffic to the site
• Attracting targeted traffic to the site
Instruments:
• RichMedia creative with route building mechanics
• Targeting by social parameters
• Relevant interests of users and targeting by income level
• Google Analytics
• Targeting by social parameters
• Relevant interests of users and targeting by income level
• Google Analytics
Geo:
• CIS
Implementation
To reach the target audience for this advertising campaign, a combination of targeting was used:
According to the socio-demographic parameters of the audience:
• M/F 25-45 years old
By relevant interests in the “Car enthusiasts” segment:
| • Auto parts • Car repair • Car servicing • Driving • Crossovers |
• Diesel cars • Luxury cars • Minivans • Audiophile cars, etc. |
By income level – above average and high:
| • Career • Career growth • Frequent flyer |
• Jewelry • Business • Money and investments. |
Result
Thanks to high-quality optimization and a set of measures taken, the following results were achieved:
Impressions:
Coverage: 450,000+ unique users
Due to optimization, it was possible to exceed impressions within the budget by 2%
Number of visits – 11773
Bounce rate – 25.87% (benchmark: from 45-50%)
Time on site – 00:02:01 (benchmark: from 30 sec) Discrepancy clicks/sessions – 35% (benchmark: 40%)
CTR - 2.12%
Device manufacturers
Screenshots of placements
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